It goes without saying that Millenials are shifting the ecosystem of consumption. With an increase in digital streaming services being offered on a multitude of platforms, less people are remaining within the confines of not-so-competitive television contracts and are joining the cost effective bandwagon of cable-cutters. With most major networks now offering full episodes of their shows online, you can watch at your discretion. Pay Per view is a thing of the past now that you can have the entire network at your fingertips.
In late February, leading user generated video content platform, YouTube – last estimated to be worth about $87 billion – unveiled YouTube TV, an additional streaming service offering viewers some of the same big-name TV networks that most people get via cable or satellite.
YouTube TV is here but slowly making it’s way across North America. The service debuted in five markets this week – Chicago, Los Angeles, New York, Philadelphia, and the San Francisco Bay Area. The initial offering includes local stations as well as big cable channels, with more cities to be rolled out this year. Ten of its 50+ networks, including AMC, ESPN 3, Sundance TV, Telemundo, and The Weather Channel’s Local Now, are expected to be added later. YouTube is offering a 30-day free trial to the aforementioned cities only. With no date as to when the digital TV service will be rolled out in Canada, I’m still pretty amped about it.
I’m an avid television watcher and have been for years. For example, without access to a network like the CW in my current cable package, I catch one of the network’s latest hit shows, Riverdale via my Netflix subscription. Then I get my fix of a limited selection of reality television shows that air in Canada through Slice.com before accessing shows on U.S. channels through that network’s website, which often requires another VPN. I’ve fallen in love with web series’ strictly offered on YouTube and have even paid $7USD per month when those shows migrated to paid platforms like VHX. Yes, it sounds like a lot, but it’s worth it. If it’s great content, I’ll pay for it.
At $35, YouTube TV is a pretty good contender for those looking for alternate streaming options. What makes the service even better is it’s live offering. This means you can tune into prime television and catch your favourite shows the exact time they air on the network. No need to wait a few hours or even days for it to be uploaded.
Check out YouTube TV here: https://tv.youtube.com/welcome/