Queen West Keeps Getting Cooler

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Queen West has long been considered Toronto’s trendiest district. Even Vogue named the neighbourhood the second coolest neighbourhood in the world back in 2014. Home to established institutions like the Drake Hotel and the Gladstone, and emerging venues like The Theatre Centre, we certainly don’t blame them.

Though Queen West is often in transformation, over the last couple of months, the district has welcomed a slew of new homegrown labels and many first to market stores. Brands like Vancouver-based Reigning Champ and Toronto’s Peace collective have selected the area (with good reason) to set up shop. Fortunately, we couldn’t think of a better place for these retailers to call home.  If it’s been awhile since you hit up Queen West and you’re gearing up to do some Holiday shopping, be sure to make note of these addresses.


18 Waits

Toronto-based menswear brand 18 Waits recently set up shop at 990 Queen Street West. The flagship is home to 18 Waits varied collection of menswear and lifestyle accessories, loved by easygoing Toronto guys for its rugged aesthetic. Shoppers can also find the brand’s recently launched kid’s collection. Baptized Hopper Hunter, the collection features miniature versions of some of 18 Waits most popular adult pieces for matching father and son attires.


Vitaly Design

Canadian accessories and apparel brand Vitaly opened its first-ever freestanding store at 505 Queen Street West, in November. Launched in 2011, the brand which is well-known for its unique line of unisex jewelry and accessory, has also delved into clothing offering a selection of quality basics. The flagship houses Vitaly designs on the first floor and a concept boutique on the second floor where shoppers can shop brands such as Clocks and Colours, Rebels Refinery and more.



Quebec-based retailer Neon has opened in Toronto following a 10-year hiatus. Located at 501 Queen Street West, Neon carries a range of lifestyle and streetstyle brands like Levi’s, Vans, Jansport, Converse, as well as Dr. Martens, Adidas, Element, Obey Clothing and more. Shoppers can find a wide selection of items ranging from furniture to apparel that they won’t find anywhere else. What’s more, the store’s cool and inviting atmosphere makes it the perfect stop for a Sunday stroll!


Reigning Champ

Vancouver-based athletic wear brand Reigning Champ chose Toronto to open its first storefront outside of Vancouver. Located just off of Queen Street West, at 41 Ossington Avenue, the new retail location carries a selection of the brands high quality athletic apparel, footwear and accessories. For the sports enthusiast in your life, be sure to stop by and shop Reigning Champ’s latest collection designed in partnership with Adidas Athletics.


Peace collective

Another Canadian favourite, Peace Collective, has opened its first retail location in Toronto’s trendy Queen West district. Located at 131 Ossington Avenue, shoppers can find the brand’s various streetwear collections for men, women, and kids, well-known for there taglines such as “Home is Canada” and “Toronto vs. Everybody”. What’s more, the front of the store also houses a milkshake shop baptized Peace Treats. Did someone say Sunday Funday?